It is difficult to know who has the best selection with such a huge galaxy of online jewelers. Started in 1999, Blue Nile has developed quickly over a short period of time and evolved into the largest online retailer for authorized diamonds and intricate jewelry.

They have been recognized by Forbes and The New York Times for their excellence. They have even received the Circle of Excellence Platinum Award from Bizrate.com for the best online customer service for six years running starting in 2002.

As you browse their site, you will find a section that allows you to build your own ring. This section allows you to select the size, color, clarity, cut, and price of your desired diamond. After the diamond selection process, you are taken to a page that offers different metals available for your ring; from yellow gold, white gold, titanium, and platinum.

Both Blue Nile Jewelers and Bank of America know how important it is to consumers to keep their personal information secure. You are able to review their privacy policy before entering into a commitment to assure yourself that you are safe in purchasing or transacting with them.

You also have insurance options available to you through Blue Nile’s website. When purchasing expensive jewelry pieces, it is always important to have an insurance policy in place to protect against loss of stones, damage, among other things.